Although February is the shortest month on the calendar, we have managed to fit in as much as we possibly can! This month saw the launch of our new campaign and collection, a feature in Cosmo Bride, new arrivals in our bridal jewellery collection and the introduction of flower girl wear! Add to that bridal fittings and appointments and you have one busy Amaline! However, the hard work has been well worth it and it is definitely refreshing to finally have all our new bridal couture collection in store to offer it to our brides to be.

Our new campaign features the gorgeous model Leah Johnson and was photographed by Vlad Savin.  It was a long day for all involved but we really enjoyed ourselves and are super happy with the outcome!

The new collection features elegant V-neck lines, sheer overlays and fine laces. Each dress has been meticulously styled and crafted to ensure each bride is looking their best on their big day. To view our latest collection click on the link.



Cosmo Bride’s Autumn 2015 edition features our coveted ‘Victoire’ dress in its pick for bridal gowns under $5000. This is a personal favorite of mine, as its simple, timeless elegance can be customized to reflect your own taste or wedding theme by adding accessories such as brooches or belts. The 50’s inspired gown has a flattering deep V front, with a full gathered skirt and is made in a luxurious white silk dupion. It was paired with a White Wishes brooch (also available in store) for an added touch of sparkle and vintage glamour.

The Victoire gown retails from $4900, enquire in store for more details.


We have two new arrivals in store this month with the intention of easing your wedding day stress. All you brides out there can attest that there is a lot of running around involved in organizing your big day, with that in mind we have introduced new products into our jewelry collection and are now offering a made to order flower girl dress collection.


Lets face it, us ladies like a bit of bling so why not add some to your wedding day ensemble. We stock a variety of necklaces, earrings, tiara’s, brooches, bracelets and hairpieces by Fletcher and Grace and White Wishes. These exquisite pieces can add a touch of ethereal elegance with Swarovski crystal and pearl accents. Please contact the store for more details.



We have extended our bridal party collection and are excited to announce we will now be offering a made to order flower girl collection. These stunning gowns can be made to fit your littlest bridal party member for your special day. They are available in a variety of styles, colours and fabrics to suit your theme. For more information on flower girl dress please contact the store.  


March is fast approaching and with some bridal fairs coming up (this means travel, yay!) and not to mention of course prepping for upcoming weddings you can be sure it will be yet another busy month for the team here at Amaline Vitale.






11TH OCT 2013

Hi gorgeous people!! How exciting last month was for all at Amaline Vitale! We photographed our new collection using the amazingly talented photographer Vlad Savin.



29TH JAN 2015

Firstly, Happy New Year from the team at Amaline Vitale. (I know I am a bit late, but better late than never) No doubt you have all had a fabulous summer thus far!



19TH SEP 2014

It’s Brownlow fever this month! This week has been all about meeting with the ladies and deciding what styles to go with for AFL’s night of nights.