Although February is the shortest month on the calendar, we have managed to fit in as much as we possibly can! This month saw the launch of our new campaign and collection, a feature in Cosmo Bride, new arrivals in our bridal jewellery collection and the introduction of flower girl wear! Add to that bridal fittings and appointments and you have one busy Amaline! However, the hard work has been well worth it and it is definitely refreshing to finally have all our new bridal couture collection in store to offer it to our brides to be.

Our new campaign features the gorgeous model Leah Johnson and was photographed by Vlad Savin.  It was a long day for all involved but we really enjoyed ourselves and are super happy with the outcome!

The new collection features elegant V-neck lines, sheer overlays and fine laces. Each dress has been meticulously styled and crafted to ensure each bride is looking their best on their big day. To view our latest collection click on the link.



Cosmo Bride’s Autumn 2015 edition features our coveted ‘Victoire’ dress in its pick for bridal gowns under $5000. This is a personal favorite of mine, as its simple, timeless elegance can be customized to reflect your own taste or wedding theme by adding accessories such as brooches or belts. The 50’s inspired gown has a flattering deep V front, with a full gathered skirt and is made in a luxurious white silk dupion. It was paired with a White Wishes brooch (also available in store) for an added touch of sparkle and vintage glamour.

The Victoire gown retails from $4900, enquire in store for more details.


We have two new arrivals in store this month with the intention of easing your wedding day stress. All you brides out there can attest that there is a lot of running around involved in organizing your big day, with that in mind we have introduced new products into our jewelry collection and are now offering a made to order flower girl dress collection.


Lets face it, us ladies like a bit of bling so why not add some to your wedding day ensemble. We stock a variety of necklaces, earrings, tiara’s, brooches, bracelets and hairpieces by Fletcher and Grace and White Wishes. These exquisite pieces can add a touch of ethereal elegance with Swarovski crystal and pearl accents. Please contact the store for more details.



We have extended our bridal party collection and are excited to announce we will now be offering a made to order flower girl collection. These stunning gowns can be made to fit your littlest bridal party member for your special day. They are available in a variety of styles, colours and fabrics to suit your theme. For more information on flower girl dress please contact the store.  


March is fast approaching and with some bridal fairs coming up (this means travel, yay!) and not to mention of course prepping for upcoming weddings you can be sure it will be yet another busy month for the team here at Amaline Vitale.






5TH NOV 2016

After the success we had this April in New York for the New York International Bridal Week, we decided to return to New York in October for the biannual bridal fair!



19TH SEP 2014

It’s Brownlow fever this month! This week has been all about meeting with the ladies and deciding what styles to go with for AFL’s night of nights.



14TH DEC 2017

The collection features some classics and AV exclusives, as well as a few gowns with a new AV creative direction. There are ball gowns, A-line gowns, fit and flare gowns, strapless gowns, exquisitely beaded gowns, lace gowns, appliqued gowns and AV’s loves, plenty of plunging necklines and Italian Brocade.