The December Issue 17

The December Issue

 We are all very excited about Christmas and the holiday season just a few weeks away, so you’d think we would have started winding down for the end of the year… Well not us here at AV!

We have introduced about 20 new gowns into our collection over the recent weeks and last week we had a photoshoot featuring every one of the gowns so that we can bring them to you as our little Christmas present to our Brides-to-be.

 The collection features some classics and AV exclusives, as well as a few gowns with a new AV creative direction.

There are ball gowns, A-line gowns, fit and flare gowns, strapless gowns, exquisitely beaded gowns, lace gowns, appliqued gowns and AV’s loves, plenty of plunging necklines and Italian Brocade.

All of us at AV are really excited about this new collection where we continue to provide women and Brides-to-be with an innate sense style, which epitomizes femininity.

 As well as this, we’ve have a few new accessories in the boutique. We have some stunning clutches for your bridal purse, Mode & Affaire fur coats, capes and boleros and exclusive to AV, White Wishes Bridal Jewellery.

On our recent trip to New York, we came across incredible bridal jewellery designer A. B. Ellie, whose pieces will be in store in the new year. She features pearls, gold, fabric and beading throughout her unique range of crowns, clips, combs and earrings.

We are also incredibly excited about our new Amaline Vitale reversible cape! It featured in the photoshoot this week and it is beautifully bridal.

 As if we didn’t already have enough going on, we got carried away with Christmas and produced a Christmas Bridal Gown! Come past our High Street, Armadale bridal boutique to see our rich red Christmas Victoire in the window!

 Lastly, we topped this huge month off with a delicious dinner for the whole team, across the boutique and the workroom and their partners at Amaline Vitale. We went to Dalmatino in Port Melbourne and shared in a 3-course meal with cocktails and wine! It was so lovely to spend time together away from work and appreciate everyone’s efforts throughout the year.

 It has been a great year at AV from photoshoots to New York Bridal Fashion Week to international fabric sourcing trips, all the while having appointments and fittings and having all our 2017 brides walk down the aisle as the ultimate version of themselves.

We’ve worked really hard and it feels very rewarding, but we are all looking forward to a short break.

We look forward to seeing you in 2018 and seeing what the year brings us at AV!

With Love, 






11TH OCT 2013

Hi gorgeous people!! How exciting last month was for all at Amaline Vitale! We photographed our new collection using the amazingly talented photographer Vlad Savin.



4TH JUL 2015

We kicked off the month with a quick sourcing trip to the shopping mecca also know as Hong Kong. What an amazing place to be inspired – not to mention the culture and great food!!



19TH SEP 2014

It’s Brownlow fever this month! This week has been all about meeting with the ladies and deciding what styles to go with for AFL’s night of nights.